Disney on Ice to hit broadcasters

Feld Entertainment is to launch a media relations push for its Disney on Ice 2004 production of Toy Story 2.

Activity will focus on national consumer press and broadcast media with particular emphasis on London, from now until tickets go on sale on 29 March and again in August through to UK shows beginning in September.

It has hired Cohn & Wolfe to manage the campaign. ‘As well as exploiting a wide variety of media angles, we will also be looking to identify potential [media and sponsorship] partners to link with,’ said Brandon Stockwell, C&W marcomms director.

Disney on Ice will appear in London over Christmas and the New Year for the first time.

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