CIPD to ramp up media relations

The Chartered Institute of Personnel and Development (CIPD) has hired former Citigate Westminster account director Robert Blevin as external affairs manager, to handle PR and media relations.

The CIPD, which represents 118,000 personnel professionals, wants to raise its profile in the national mainstream media as HR policy affects all sectors of business, according to Blevin. It will also strive to reach senior opinion formers through the leading business publications.

He said the CIPD’s vigorous research programme and team of advisers makes it a popular source of comment on personnel issues: ‘The experiences of our membership is an immense resource from which we can draw.’

Although his role centres on media relations and PR, Blevin added: ‘We are keen to influence government to ensure employment policy reflects the experiences of our membership.’

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