DIARY: Wife Swap seeks 'charming' PR pair

Reality TV programmes simply can't get enough of PR professionals it seems.

Following Leepeckgreenfield joint MD Lee Peck's appearance on Channel 4's Boss Swap last month (PRWeek, 16 January), production company RDF Media is now on the hunt for a 'husband-and-wife PR team, with children' to swap partners with an undisclosed other couple for the forthcoming third series of the self-explanatory slot called Wife Swap.

Filming will take place from mid-February to April, with the edited product to be broadcast in the summer.

'As we are looking for people with get up and go, I am particularly interested in hearing from people that work in the PR industry, specifically a couple that work together,' an RDF staffer tells PRWeek.

'They've got to be chatty and able to charm people - that's what PR people do, isn't it?' she adds, eagerly.

Well, possibly.

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