DIARY: Nick returns to Alex for 'latrine' duties

Hudson Sandler director Nick Lyon was in excitable mood this week as 'Nick The Financial PR Man' reappeared in The Daily Telegraph's Alex cartoon.

You will recall that Lyon was the real-life PRO on whom cartoon Nick is partially based (PRWeek, 17 January 2003). Lyon is a friend of Alex co-author Russell Taylor, who tells us that in forthcoming episodes Nick - a 'composite character' - will be joined at his PR firm by Clive, a former banker.

'Clive has been unemployed for a year and is so desperate for work he has accepted a job in financial PR,' says Taylor. 'But he's the world's most useless PRO.'

Lyon is pleased to see his alter ego back in the paper, but adds: 'Russell was speaking to a corporate financier, who said he'd rather clean toilets than be a PRO.' Indeed.

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