You will recall that Lyon was the real-life PRO on whom cartoon Nick is partially based (PRWeek, 17 January 2003). Lyon is a friend of Alex co-author Russell Taylor, who tells us that in forthcoming episodes Nick - a 'composite character' - will be joined at his PR firm by Clive, a former banker.
'Clive has been unemployed for a year and is so desperate for work he has accepted a job in financial PR,' says Taylor. 'But he's the world's most useless PRO.'
Lyon is pleased to see his alter ego back in the paper, but adds: 'Russell was speaking to a corporate financier, who said he'd rather clean toilets than be a PRO.' Indeed.