Plymouth Gin brief out to pitch

Maxxium UK has put the consumer PR account for its Plymouth Gin brand out to pitch as it prepares to double its PR spend.

Communications manager Susy Atkinson said the national brief centres on tasting opportunities. The budget increase is in line with the brand’s 33 per cent sales growth against overall market growth of just 1.7 per cent, with a 30 per cent share of the premium gin market.

The Red Consultancy, Consolidated Communications, Shine Communications and Su–Lin Ong are to battle it out for the account.

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