Home Office PR push for anti-social unit

The Home Office is launching a PR drive to publicise its Anti-Social Behaviour Unit.

It has appointed Grayling for the campaign. The agency will be supporting the Government’s Together campaign launched last September to help communities and public sector employees tackle anti-social behaviour.

Grayling is expected to publicise a series of academies to be held around the country during March via specialist and trade press, in a drive to attract people to the learning forums where specialists will be able to share their knowledge about the problem. Grayling MD Amanda Riddle said: ‘This is an issue that is getting a lot of attention and we are very excited about [the campaign].’

The PR drive is designed to coincide with the launch of the first batch of powers handed over to the community in the Anti-Social

Behaviour Act 2003, which came into effect in 20 January.

A Home Office spokesman said: ‘We are providing people with an umbrella they can come together through.’

The new law gives increased powers to communities to enable them to tackle anti-social behaviour and include giving county councils and housing action trusts permission to apply for anti-social behaviour orders, helping to tackle nuisance neighbours and restrictions on ownership of airguns.

Home secretary David Blunkett said: ‘The Together campaign is essential to our drive against anti-social behaviour because it provides a focus for action.’

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