The company, which is a part of America’s fifth largest banking group Wachovia, has briefed Lawson Dodd to target senior executives at firms with annual turnovers of between £20m and £500m.
Burdale’s campaign will target publications that deal specifically with the asset backed industry such as Financial Director and Corporate Finance.
Lawson Dodd co-founder Joanna Dodd is reporting to Burdale chief executive Dennis Levine. Levine said that Lawson Dodd would ‘look at our marketing communications as a whole, as well as raise our profile and promote our deal successes in key media’.
Burdale has previously worked with corporate PR firm mj2.
Asset-backed lending is a method of finance that matches funds against all of a business’s assets including stock, land and buildings, plant and machinery as well as intangible assets like brand names and trade marks. This form of financing is often used for refinancing, MBOs and acquisition transactions.
Manufacturing, wholesale, distribution, import and retail firms are most likely to use the technique because of the type of assets their businesses usually have.