MediaCoach sets up interview offer

Media training firm MediaCoach has launched an emergency interview coaching service for professionals.

Just-in-Time Coaching is telephone-based and aimed at company directors, celebrities, sports personalities and public sector workers who are asked to appear on radio or television for an interview within 48 hours.

Clients are required to pay experienced journalists from the BBC, Sky and leading national newspapers £150 an hour to rehearse the interview and prepare them for questions they are likely to be asked.

‘You have no control over the questions you are asked by the media, but you have 100 per cent control over the answers,’ said Just-in-Time Coaching director Alan Stevens, who is also one of the trainers and was a media spokesman for the Consumers’ Association’s Which? magazine for 21 years.

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