The charity has appointed John Laird PR to manage the campaign from the end of this month until May, supported by TV advertising. It aims to encourage neutering of dogs to prevent the escalating problem of strays.
The Neuter Boys – two actors in dog costumes – will approach members of the public in the TV ads with comedy routines about neutering. They will also tour local councils and attempt to gatecrash local radio stations to get the message across.
Dog’s Trust press officer Jennifer Blaber said: ‘We are targeting Northern Ireland because it has the worst stray dog figures across the UK. If successful, next we will target the north-west and north-east of England, and Wales.’
An NOP survey showed that in Northern Ireland last year 11,436 stray dogs were found by councils, from which 3,467 were put down.
Blaber said the campaign would aim to encourage neutering as a way of preventing unwanted dogs.
* Cats Protection kicks off its second Kitten Crisis appeal this month to raise awareness of the problems with a lack of feline neutering. The charity has an influx of unwanted kittens during the warmer months as a result of prolific breeding.