National Asthma Campaign on hunt for top PRO

The National Asthma Campaign (NAC) is on the hunt for a top communicator as it steps up its campaigning remit.

It is seeking to replace Philippa Cowley-Thwaites as its assistant marketing director, communications.

Cowley-Thwaites, who joined the NAC three years ago as head of communications, is leaving to become director of pharmaceutical giant GlaxoSmithKline’s respiratory institute.

Her successor will be expected to manage two teams responsible for the charity’s PR, website and publications as well as deciding on the organisation’s communication strategy.

The NAC has also recently appointed Richard Donaldson as executive director of marketing and plans to relaunch with a revamped identity as part of its campaign to promote World Asthma Day in May.

The first challenge for Cowley-Thwaites’s successor will be a rethink of its current image.

‘We want to reposition ourselves as an organisation that raises awareness about the condition of asthma as well as continuing our traditional role as a fundraiser for medical research,’ said Cowley-Thwaites.

‘We hope that by doing so we will offer more support to people with asthma,’ she added.

She hinted that the firm was going to revamp its current logo and image with the help of an external consultancy firm.

Of the 5.1 million people who suffer from asthma in the UK, over 25 per cent are children. The NAC is currently working with the Department for Education and Skills to help implement asthma policy in schools.

It has also teamed up with pressure groups such as the Action for Smoking and Health to lobby the government on passive smoking and other issues that cause harm to asthma sufferers.

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