ART gears up for global PR drive

ART Advanced Research Technologies is launching an international PR and investor relations drive in a bid to broaden its investor and customer base.

The company has appointed US-based Biosector 2 to handle the push, which will focus on the US and Europe.

ART chief financial officer Jacques B├ędard said the push would highlight its position as a pioneer in functional imaging, which focuses on tissue rather than bone structure. Last summer ART hired GE Medical Systems to

distribute its eXplore Optix molecular imaging device worldwide.

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