GlobeCast has all sectors in sights

Satellite firm GlobeCast has beefed up its media relations work to better target the non-broadcast sector.

The firm is looking to target all sectors to raise awareness of the use of its technology in a range of corporate events. It has appointed ing media to handle the campaign, with a remit to boost coverage across the trade media and maintain coverage in its traditional base of broadcasting press.

According to ing media MD Leanne Tritton, who reports to GlobeCast vice-president of communications Lucy Smith, the aim is also to generate coverage in more general publications such as the Financial Times’s Creative Business section.

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