SWIP media relations manager Beth Cameron told PRWeek that SWIP had abolished the head of corporate communications role, left vacant by Caroline Partridge in September and would not be creating another senior comms role.
Partridge left SWIP to start up her own consultancy, The Edinburgh PR Company, which is targeting businesses in the financial and advertising sectors.
The move leaves SWIP with a communications team of Cameron and media relations officer Kahrene Laurie, making Cameron SWIP’s most senior PRO.
Cameron and Partridge had reported to head of marketing and group relations Peter Doorwood but will now come directly under SWIP director of sales and marketing Any Frepp.
Cameron also has a line of report to Lloyds TSB head of media relations Mary Walsh.
‘We are now part of the Lloyds TSB group and want to work much more closely with it,’ said Cameron.
SWIP continues to retain financial services PR shop Lansons Communications.
Lloyds TSB bought Edinburgh-based Scottish Widows for £7bn in 1999, making Lloyds TSB the largest provider of insurance and pensions after Prudential.