BI’s veterinary ranges cater to the companion and farm animal markets, covering osteoarthritis and pain relief, cardiovascular disease and skin disease.
The Policy Partnership was retained after a four-way pitch to advise on all aspects of Vetmedica’s marcoms.
The Policy Partnership associate Rhona Gardiner said: ‘It could mean that we advise the use of direct mail or PR, for example, as part of Vetmedica’s strategic communications.’
Gardiner will lead the account with partner Claire Davidson, and will report to Vetmedica companion animals business manager Craig Beck and director of marketing Ian Hackett. The appointment follows a year of project work for Vetmedica.