The value of work up for grabs is estimated at around £1m a year and PR expertise being sought is particularly in strategic comms services. This includes, ‘media relations, planning and strategy generation, consultancy services and comms project management’, according to a tender document released this week.
The agency decided to form the roster following a successful pilot of the scheme involving marketing consultants two years ago.
The roster will not affect the agency’s ongoing campaign to promote the region globally and across the UK as an attractive place for businesses to invest in. Prowse & Co. will handle the PR for this campaign for the second year running.
The agency has said that the roster might be extended for a fourth year and that other campaigns, such as the one handled by Prowse, may still be tendered separately.