Slice to handle Urban Festival PR

The Prince’s Trust is gearing up for a publicity drive for its first ever Urban Music Festival in May.

It has drafted in youth marketing agency Slice to devise and manage the PR strategy for the run up to the festival as well as during the event itself.

Described as the biggest concert of its kind, Slice will also be used to boost the profile of the charity and raise funds for its training and mentoring services to under-privileged young people.

The Urban Music Festival will feature some of the top US and UK hip hop and R&B artists at a major concert on 8 and 9 May in London.

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