Maple, who joins in the new post of director of development, said changing the name was ‘one of the things that it will have to look at’.
The corporation, which exists to support members of the clergy and families in times of need, faces financial losses, partly due to poor investment performance over the past four years.
In the financial year to the end of December 2002, it made a £515,000 loss on a £2m turnover.
Maple left as director of public affairs for Leonard Cheshire 18 months ago. He is also a former campaign director for the YMCA.