The campaign follows a cinema advertising push last month and is aimed at warning consumers of the dangers of buying illegal products.
Spreckley Partners will handle the campaign, which will have a media relations focus, according to agency director Richard Merrin, who heads the account.
It will set out to convey that the police and trading standards officers are seizing more counterfeit goods – figures for 2003 show that there was a 400 per cent increase in seizures during the year.
The campaign will also highlight evidence that profits from the illegal industry are being used to fund crime and terrorism.
Merrin said the forthcoming PR push would involve a series of ‘high profile raids’. ‘There will be a strong regional focus to the media relations as well’, he added.
The Spreckley team reports to FACT director of operations Jim Angell and director-general Brian Conlon.