Morris has worked at the corporation for 15 years, most recently as a TV reporter for News 24 and across several of the BBC’s radio stations.
In her new post Morris will report to Victim Support head of comms Paul Fawcett. The post is an upgrade of the role held previously by Esther Freeman, who left as media and PR officer in October.
Fawcett said a key reason for the strengthening of the post was to increase press coverage of the charity’s work. ‘We learn about victims of crime from the police, who pass on the details of victims if they so wish. But half of all crimes go unreported to the police, which means half of all victims go unsupported,’ said Fawcett.
‘Our challenge is to let people know they don’t have to deal with the effects of crime on their own. There is a charity to help them.’
Morris joins as the charity launches its first fundraising effort for ‘many years’, according to Fawcett. He said the charity is currently evaluating marketing needs and one of the options might include the hiring of a PR agency for project support.
Victim Support receives about £30m a year from The Home Office and raised almost £9m through private donations.