The £54m bid to increase its share of this sector prompted squeals of protest from rivals including the Big Food Group and unleashed a stream of unflattering comment about the Tesco ‘juggernaut that smashes over anything in its way’ (Sunday Telegraph, 25 January).
Objections were based on the view that Tesco was abusing its dominance in the one-stop grocery sector in order to milk the convenience store sector for further profits. Tesco had its ammunition ready with the messages that it would have only a six per cent share of the convenience store sector even after the Adminstore acquisition, and that the consumer would benefit from greater choice.
But it was clear that the Tesco PR machine was used to dealing with heavier gunfire than a few corner-shop potshots. ‘You do tend to get a bit of noise on these occasions’ commented a Tesco spokeswoman (The Guardian, 23 January), suggesting Tesco may be preparing its war chest for greater things.
Analysis conducted by Echo Research from data supplied to PRWeek by NewsNow.