Bogner PR director moves to Porsche

Nina Hallwachs has been appointed to head PR for the newly founded Porsche Lizenz und Handelsgesellschaft mbH & Co. The company, created by Porsche AG and Porsche Design Salzburg, handles the marketing of products other than automotives, including accessories, clothing and sports equipment.

Hallwachs comes from ski fashion house Willy Bogner, where she is currently head of PR. She takes up her new role in April. The communications team at Bogner in Munich will be reorganised as a consequence of her departure. The head of communications post has been vacant since last summer. PR officer Anke Schaffelhuber will handle all PR until arrangements are finalised.

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