The Borkowski PR founder told last weekend's Sunday Times 'A life in the day' column how he 'lives in a glorious bubble filled with breakfast meetings at Patisserie Valerie and lunches at the Ivy with famous people'.
Having described his office as 'like walking into a lunatic asylum', he went on to reveal that he sleeps naked, enjoys a 'massage at home every weekend' and sets fire to his chest hair to amuse new staff.
'It's true,' one amused colleague of Borkowski says. 'He does it twice a year. No more than that, though, because he needs to grow it back.'