Brunswick’s main role will be to manage media speculation about the future of staff at the Telegraph group and allegations of interference in the editorial line taken by flagship broadsheets The Daily Telegraph and The Sunday Telegraph.
Sir David Barclay has already said that the twins’ influence on the editorial direction of the papers will be kept to a minimum.
The Barclays have also said that the bid would not interfere with Hollinger’s inquiry into allegations that unauthorised payments were made to the company’s senior executives.
Brunswick partners Nick Claydon, Alan Parker, Andrew Hood, James Hogan and Richard Jacques are leading the account.
The Barclays, owners of The Ritz hotel and The Scotsman and The Business newspapers, used Brunswick last year to help acquire the Littlewoods retail chain.
Last week, Hollinger International chairman Lord Black was sacked by the company’s board of directors. Black had already resigned as chief executive over the unauthorised payments allegations, which came to light in November.
Hollinger has also dropped Bell Pottinger from handling its UK media relations after engaging the company to manage media speculation over the future of the Telegraph titles (PRWeek, 16 January).