Carter joins this week from packaging firm Rexam, where she was head of global internal communications.
At Ofcom she reports to director of communications Matt Peacock, who said her key challenge was to look at ways to communicate the new messages and culture of Ofcom to a workforce formed from five different organisations.
The super regulator has replaced the Independent Television Commission, the Broadcasting Standards Commission, the Radio Authority, the Radiocommunications Agency and Oftel.
Peacock said the organisation wanted to avoid those from the merged organisations forming cliques and keeping to their previous cultures over a long period of time.
‘Merging two organisations is one thing, but doing that with five requires a great deal of work,’ he said.
Assisting Carter and Peacock will be an external PR agency specialising in change management. An announcement on that agency is expected within six weeks.
Peacock added that much of the internal communications work has so far concentrated on bringing the workforce from five separate offices into one and explaining the 400 redundancies.
He said this has been handled through face-to-face communication, the intranet and email bulletins.
Also joining Ofcom this month is Roger Lowry, former director of public affairs for ntl, who takes the role of head of public and political relations at the regulator (PRWeek, 9 January).