Peck is to feature in Boss Swap, a new Channel 4 fly-on-the-wall reality programme, whose premise is that bosses from two different firms swap jobs for 12 days as the cameras roll.
Peck, who swapped jobs with the boss of a plastic bag manufacturer back in October, says: 'I think (carrier-bag firm boss) Bryan found the culture difficult. PR is entirely different from producing plastic bags.'
When asked whether he enjoyed the experience, Peck revealed his true colours. 'To get a regional agency on national TV for an hour is great,' he says, adding that while overseeing the plastic bag production line he still had time to handle some PR (an event and photocall) for the firm.
The show will screen on 27 January.