PR firms miss out on £1.1bn in profit

PR agencies are underperforming to the tune £1.1bn – the total shortfall in potential profits across the sector – according to research by Plimsoll Publishing.

The Plimsoll Portfolio Analysis – Public Relations Consultants, also highlights the fact that more than a quarter of the top 1,000 firms are making a loss.

Plimsoll Publishing senior analyst David Pattison said: ‘These figures show just how competitive the UK public relations consultants industry has become. The ability to make a profit is becoming the exception, not the norm.’

The report says that 43 companies are losing money for the second consecutive year, and 50 per cent of companies make less than a nine per cent return on investment. Just 241 firms achieved a ten per cent return.

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