Seasonal Next success takes shine from Tesco

Clothing retailer Next has knocked Tesco off the top spot in PRWeek’s Reputation Monitor for good press coverage received last week.

The table is compiled by Thomas Intermedia, which analyses coverage in the business and financial press to award a score based on its National News Index. Next had the best week in terms of press coverage, with an NNI score of 115.5.

Although coverage of the supermarket’s instant savings account helped Tesco to second place, a 2.8 per cent increase on Next’s Christmas sales ensured it won more plaudits. The retailer’s shares also reached an all-time high, generating yet more favourable coverage.

Vodafone came third as excitement mounted over its 3G launch. It also benefited from renewed optimism in the telecoms sector after Nokia improved its forecasts.

For the second week, Parmalat had the worst coverage with a score of -188, as the extent of its woes emerged.

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