Lamb is to join Knowsley next week as its first head of communications, a role created following a best-value review last year.
At Knowsley she will report to assistant chief executive Barbara Spicer and will lead a 30- to 35-strong communications unit, which is currently being restructured.
The new unit will be split into four divisions, marketing, campaigns, internal communications and media.
According to assistant director of performance and improvement Nick Kavanagh, Lamb’s priority will be to complete the reorganisation of the unit, consider personal matters and create a communications strategy.
‘We believe that form follows function,’ he said. ‘We’ve got the function in place; what Carol will do is look at the details and make sure that we have a coherent strategy for all our communications.’
He added that the funding for the reorganisation and the creation of Lamb’s role comes from savings made following a restructure of council advertising and by last year’s axing of an assistant director post, which had an overseeing role regarding communications.
Another priority for Lamb is to look at ways to better promote the image of the borough as one that enjoys relative economic stability compared to the rest of the North West. According to latest council figures the local economy is growing at 1.8 per cent a year, compared with a 0.9 per cent average across the region.
Lamb was dismissed from East Riding after less than six months in the job (PRWeek, 10 September 2003).
Since then she has been working as a freelance PR consultant for the London Borough of Brent and for agency DTW.
Before joining East Riding, Lamb was head of policy and communications at Canterbury City Council.