Earthwatch aims at holidaymakers

Environmental group Earthwatch Europe is this week launching a campaign to encourage the public to take part in its research projects around the world on the back of the publication of its 2004 Expedition Guide.

The ‘Take a Break, Make a Difference’ campaign for the guide, which was published on 12 January, aims to encourage volunteers to book trips on the organisation’s projects instead of taking conventional holidays, according to Earthwatch senior press officer Natalie Pritchard.

‘It’s an alternative to sitting on a beach, and it’s a chance to get involved in conservation,’ she said.

The launch comes as Earthwatch makes plans to expand its programme throughout Europe this year.

‘It’s an exciting market for us, in which we will be concentrating on communication programmes, especially PR activities,’ said Pritchard.

The media relations campaign will be supported in the UK by the charity’s retained PR agency, Isis PR.

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