PDSA sets up four-way pitch for three-year review

Veterinary charity PDSA is planning to boost its PR work. PDSA head of comms Clare Evans said four agencies would pitch ideas in the next fortnight, with fresh creative ideas and strategic advice her priorities.

PDSA, which pays vets’ fees for the poor, was formerly promoted by Nexus Communications, but that agency ceased to represent the charity last month.

Evans said PDSA reviewed its PR agency every three years, and that this review followed that policy. She added: ‘It’s primarily to ensure value for money’.

PDSA’s veterinary services alone will cost £33m to run this year, two-thirds of which is funded by legacies and donations. The rest comes from sources such as PDSA’s 172 retail shops.

The main aim of its PR work would continue to be to ‘attract clients to our centres and boost income generation’, Evans said.

Evans, who leads an in-house PR team of eight, admitted there was a ‘constant need’ to find new sources of cash, but added the charity’s funding was ‘robust’.

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