OPINION: My Best Hire

Karen Bergin, head of corporate affairs at Microsoft UK, on the chameleon-like Jacqui Crane

Jacqui came to Microsoft from the agency Profile Corporate Communications (which was later acquired by Grayling). We'd interviewed a great many candidates, but after 20 minutes talking to Jacqui I knew we'd found the right person.

In that first conversation, we already started bouncing around new ideas for the business. Jacqui has a chameleon-like approach, which means she can easily talk to anyone in their own language, however technical it might be.

Jacqui has this amazing ability to remember everything about an issue.

When others were taking copious notes during briefings, Jacqui would just nod, then go off and do it.

Jacqui Crane joined Edelman as director of corporate in September last year (PR Week, 4 September 2003).

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