Flower remedies to target women

Alternative healthcare company Balancing Blooms has unleashed a PR campaign to promote its range of complementary flower remedies.

Marcoms agency Ware Anthony Rust is targeting ‘women with a disposable income, including professionals and mothers’ as part of a media relations blitz to promote the newly launched range, which will be available in Boots stores nationwide from this month.

Complementary health publications such as Positive Health and In Balance, as well as parenting, health and lifestyle magazines, will be targeted, along with women’s consumer press and national health correspondents, according to WAR account manager Natalie Yates.

Cambridge-based WAR also handled packaging design and the development of a website for the brand.

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