The adverse weather that led to the cancellation of Edinburgh’s Hogmanay street party was lamented as ‘the night that never was’ (The Guardian), a ‘washout’ (Daily Express), a ‘fiasco’ (Sunday Herald) and a ‘damp squib’ (The Independent).
It was a harsh assessment for a city that shares its latitude with Moscow.
But Edinburgh’s Hogmanay celebrations should have been the crowning glory of a year in which the MTV Music Awards provided a further boost to a city renowned for its global tourist appeal.
That around 100,000 party-goers were disappointed highlighted Edinburgh’s success in building ‘a recognised brand association with Hogmanay’ (Professor Luiz Moutinho, Daily Express).
Event organisers and Edinburgh City Council provided rapid damage control, emphasising the public safety angle. This key message helped Edinburgh’s global image remain untarnished. For the critics, events should either have been cancelled earlier or not at all and a contingency plan was needed.
Analysis conducted by Echo Research from data supplied to PRWeek by NewsNow.