RNLI hires five for media offensive

The Royal National Lifeboat Institution (RNLI) is boosting its PR team with the creation of five divisional media relations management posts.

The new managers will be part of a drive to increase fundraising from £90.4m in 2002 to £135m by 2008, by doubling the charity’s current membership of 230,000.

Based at RNLI’s offices in Ipswich, Perth, St Asaph in Wales, Saltash and Stockton-on-Tees, the managers will report to head of media relations Spencer Gammond.

They will train and expand the charity’s 160 volunteer press officers in best practice, building strong contacts with regional media and local volunteers to promote the bravery of RNLI’s staff.

Gammond said the charity was also adopting a more aggressive fundraising posture to boost cash reserves, after a programme of boat and facilities modernisation, and was planning a major campaign for October.

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