Chartered status is the goal for IPR

The IPR’s newly installed president, Anne Gregory, has pledged to strive to gain royal chartered status for the body as a priority for 2004.

Gregory, who took over the presidency this month, said chartered status would give PROs the same kind of official endorsement in British society enjoyed by professions such as marketing and accountancy.

She said: ‘PR is being seen as increasingly important, and this charter would say that our members are not working just for our own interests, but for the interests of the greater good.’

The IPR’s AGM has been put back two months to June to give members more time to be consulted.

Gregory, who is the director of the Centre for Public Relations Studies at Leeds Metropolitan University, added she also wanted to recruit more members from ethnic minorities.

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