TECH: Motorola has retained Firefly Communications for UK PR advice, following a competitive pitch (PRWeek, 10 October 2003). Firefly, which already held the business, understood to be worth around £300,000 a year, fought off Edelman in a two-way shootout.
PITCH: UK-based business consultancy Edengene is seeking to appoint its first retained PR agency. Edengene head of communications Mike Yuille said the firm was looking for a London-based agency with strong business media contacts to raise its profile.
HEALTHCARE: Hill & Knowlton’s healthcare practice in Paris has teamed up with its WPP advertising sister, J Walter Thompson, to offer an integrated marketing service to healthcare clients. The new practice is headed by former OgilvyHealthcare Paris director of international affairs Florence Bernard.
AGENCY RESIGNATION: Cake managing director Darren Thomas has resigned, as first revealed on prweek.com (15 December 2003). Thomas, who joined Cake from Frucor Beverages two years ago, is not thought to have a specific job to go to.
NEW YORK: Former Manning Selvage & Lee London chief Ann Moravick has been appointed president and CEO at sister Publicis agency Rowland Communications. She replaces Mark Weiss.
TRAINING: Leeds Metropolitan University is the first UK university to win recognition for its Edexel HND Business & PR course from the IPR. Those on the course will be the first HND PR students to be eligible to join as IPR student members.
OFFICE LAUNCH: Berlin-based PR and advertising agency Media Consulta has opened an office in London. The agency plans to have ten staff in place by the end of 2004.
TECH: Online auction provider e-Three has appointed Euro PR Group to raise awareness of the UK start-up in national, trade and business media. Software company Solcara has also appointed the agency for a media relations and marketing support campaign at key events.