drops Frank for Mantra, the UK’s fifth-largest internet service provider, has dropped Frank PR as the company prepares for a new consumer and business-to-business PR drive.

Mantra PR will start work on the account next week. It involves targeting consumers and businesses through the national media and trade press.

Mantra associate Rebecca Rabin said the PR drive would promote as a cheaper option to rivals, highlighting the flexibility of the service’s pay-as-you-go-style arrangements against more restrictive deals. hopes to appeal particularly to users already familiar with the internet through publications such as The Guardian’s Online tabloid section, Computer Active and What PC?.

Set up in 1996, has more than 550,000 customers on narrowband and broadband access.

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