Donath unveils Czech risks survey

Czech PR agency Donath Burson Marsteller has issued the first country-wide risks and crises survey.

The survey questioned senior management across the largest Czech companies to discover attitudes towards identifying risks and managing crisis situations, assess the tools available, and assess the relationship between risk, crisis communications and business results.

92 per cent of managers believed that crisis situations can be avoided, with 94 per cent having already encountered crises in their business.

Respondents were asked to assess the probability of risks in certain areas. Leading areas were cited as computer system and data security, business partner and competitor relations, strategic planning and customer relations. 88 per cent said that they believed detailed knowledge of risks to lead to competitive advantage.

83 per cent of respondents said that they systematically identify potential risks with 68 per cent claiming they create specific crisis plans. However the majority of companies claimed they have no crisis training, detailed manuals or model crisis situations.

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