DIARY: Postcode war hots up on the PReston front

A battle over Britain's most PRestigious postcodes (geddit?!?) is under way.

After we revealed H&K chairman David McLaren's coup in securing W1 1PR for the agency's new Soho offices (PRWeek, 5 December), it has been brought to our attention that the centre of the PR universe is Preston, where all postcodes begin PR.

The birthplace of John Inman and Wallace & Gromit creator Nick Park is now readying itself for an influx of PROs. By 'eck.

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