After we revealed H&K chairman David McLaren's coup in securing W1 1PR for the agency's new Soho offices (PRWeek, 5 December), it has been brought to our attention that the centre of the PR universe is Preston, where all postcodes begin PR.
The birthplace of John Inman and Wallace & Gromit creator Nick Park is now readying itself for an influx of PROs. By 'eck.