Ofcom director of comms Matt Peacock told PRWeek that the regulator would launch an internal comms drive to explain its role to staff and stakeholders.
He added that the organisation hoped to appoint the firm by 29 December, when Ofcom formally takes on the powers of the five communications regulators it will replace.
Peacock said Ofcom wanted advice on how to smooth the process of integrating the different bodies into one and clarifying Ofcom’s role to the public, although he stressed that the regulator would not be pitching for external PR advice on how to promote itself.
‘While we have experience in our in-house team, we can benefit from strategic counsel that can give us an insight into how other large corporate organisations handle change,’ he said.
Ofcom replaces the Independent Television Commission, the Radio Authority, the Broadcasting Standards Commission, the Radiocommunications Agency and Oftel.