CONSUMER: Directory enquiries service 118 247, operated by the Yellow Pages, is to embark on its biggest PR offensive yet, as it rolls out its first TV ads. The campaign, supported by retained agency Nelson Bostock Communications, will draw on the heritage of the Yellow Pages and Talking Pages brands.
APPOINTMENT: The Railway Forum director of communications John Dennis has been appointed communications manager for the Association of Train Operating Companies (ATOC). Dennis reports to ATOC director of communications Edward Funnell.
APPOINTMENT: Merseyside Fire & Rescue Service director of communications Paul Tyrrell has been hired as head of communications at Manchester City Football Club. Tyrrell will take up the post later this month.
TRAVEL: Self-catering company Cottages to Castles has hired Magnetic PR to handle media relations for the launch of its new programme in Croatia. Magnetic started work on the account this week and is targeting trade mags and the broadsheet travel press.
APPOINTMENT: Iain Duffin has been appointed non-executive chairman of Beattie Communications.
Duffin is chairman of Origo Services and a non-executive director of Stagecoach.
SURVEY: 230 MPs have signed up to take part in a series of surveys organised by CommunicateResearch. The firm’s founder Andrew Hawkins is to launch the first poll next month and will stage an annual survey on members’ views of public affairs techniques.
TECH: Rochdale-based internet access company Zen Internet has appointed Insight Marketing & Communications to promote the company’s broadband service to small- and medium-sized businesses.
B2B: Tech firm Morse has appointed Financial Dynamics to handle its B2B PR in the UK, following a pitch that kicked off in May (PRWeek, 14 May). The agency will handle an ongoing programme based on
rebranding around business-aligned IT.