Council of King’s Lynn to promote Norfolk tourism

King’s Lynn is to launch a PR campaign to attract overseas tourists and investment to the Norfolk town.

The Borough Council of King’s Lynn and West Norfolk is behind the media relations push, which is part of a £140m scheme aimed at redeveloping the town and local area.

Council head of regeneration John Norton said Beattie Communications had been hired on an initial one-year contract to help woo both British and overseas tourists plus foreign investment.

Agency CEO Gordon Beattie said a PR campaign would aim to attract Japanese and American visitors from London to King’s Lynn and promote the message that the town is ‘on the doorstep of Cambridge and has a good workforce’ in a bid to attract investment.

Property developer Morston Assets, Norfolk County Council, English Partnerships and the East of England Development Agency are helping fund the £140m project.

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