The agency, which relaunched earlier this year, has appointed Hanson to handle its promotion and publicity as part of its six-strong new business team. She replaces incumbent of three months Dave Wood, who has left the agency to go travelling.
Hanson said her principal targets would be to secure coverage in relevant trade and national media. ‘The key targets will be the advertising and creative trade publications, but I’ll also be looking at the national media in terms of things like the FT’s Creative Business,’ she said.
She added that future PR efforts are likely to focus on expanding the agency’s coverage beyond the news pages.
‘Going forward, we’ll be looking to do more with the nationals and maybe come up with more feature-based stories,’ Hanson said.
Promotional work will also cover the agency’s recently appointed ‘advisory board’ – a group comprising business strategists and an author, among others, which aims to help clients ‘predict future business and consumer trends’.
Grey, whose clients include AOL and Nokia, has enjoyed an upturn in fortunes since the appointment of Garry Lace as chief executive officer in November 2002.
Hanson said that PR work around the CEO would continue. ‘A lot of the work will be about positioning Garry Lace in the media. He’s been doing a lot over the past year, and it is a great help that he’s good at self-promotion,’ she added.
Hanson reports to Grey new business director Nicola Mendelsohn and is the sole PR employee at the agency.
Her successor as head of UK media relations at DHL is Matthew Zamoyski, who reports to DHL UK head of comms Sharon Dance.