French ministry to hire PR agency for media training role

PARIS: The French Government is on the hunt for a firm to help government officials deal better with the media.

A spokeswoman for the Service d’Information du Gouvernement, France’s equivalent of Britain’s GICS, said the department planned to kick off a pitch process within the next few days with a view to appointing a media training consultancy in the new year.

This is the first time the French Government has appointed an external firm to provide media training for the administrative and non-ministerial staff of government departments.

The spokeswoman added that the firm would be the sole external provider of media-handling tips to all 13 French government ministries, including the ministries of foreign affairs, agriculture and fishing, as well as interior and national education, and that each ministry would use the firm when the need arose.

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