NEW YORK: Pharma giant Pfizer has hired Burson-Marsteller to handle US and international PR for Pregabalin, a treatment for neuropathic pain and adjunctive therapy in epilepsy.
BANGKOK: Rutnin Eye Hospital has hired MDK on a one-year contract to raise its corporate profile, amid growing competition in the Thai eye-clinic market. MDK will initially focus on a customer testimonial campaign, according to MDK chief executive Danai Chanchaochai.
MUMBAI: Madison Public Relations has won the PR account for Procter & Gamble in India. The agency will handle corporate PR with two consultants seconded in-house at P&G.
PRAGUE: Hill & Knowlton has signed up Czech PR agency B.I.G. as its affiliate in the central European country. B.I.G., which was founded a decade ago, specialises in investor relations, corporate literature and corporate design.
MOUNTAIN VIEW, CA: Silicon Graphics has split its US PR account between Access Communications and Noblemen Communications. Access has been tasked with handling corporate comms and storage PR, while Noblemen will handle high-performance computing and advanced graphics PR. Silicon has used Fleishman-Hillard for the past two years.
BRISBANE: Biscuit manufacturer Paradise Food Industries has hired Rowland Communications Group to manage brand PR across its newly enlarged portfolio. The hire follows Paradise’s acquisition of most of George Weston Foods’ brands, such as Wagon Wheels, Ryvita and Crackerbread.
LOS ANGELES: Rainbow Media Holdings, owner of cable channels such as AMC, Fuse, The Independent Film Channel and WE: Women’s Entertainment, has hired Jim Weiss as senior vice-president in charge of media relations, public affairs, internal comms, government relations and financial PR. Weiss was formerly SV-P of corporate comms and
media relations with Turner Broadcasting Systems.
SEOUL: InComm Brodeur has won a competitive pitch to land a four-month PR contract promoting water conservation for Korea’s Ministry of the Environment.