The public affairs agency was misnamed 'AS Biff' in a story on its hire by the Passenger Shipping Association.
When PRWeek alerted Biss to the blunder, she revealed that she was known as 'Biffo' at school: 'For some reason, when I was 11, my school locker bag was pre-printed with the surname Biff. I suppose that's what it sounds like over the phone,' she sighs.
