At least, that is the view of Positive Profile director Jonathan Rush, whose agency sponsored the first ever annual awards ceremony of the Society for the Appreciation of the Female Nude (SAFN) earlier this month.
The entire staff of Positive Profile was drafted in to swell the numbers, disguised as photographers, waiters and art dealers.
Scandinavian artist Ulla Ploughmand-Turner received the society's inaugural Venus Award for her paintings of a female nude, entitled 'Woman with Flame-Coloured Hair'.
The event, hosted by the gallant Marquis of Bath, took place at the Luke & A art gallery in Mayfair, and was crammed with naked pictures and clothed people.
The society has been founded to promote traditional representations of female nudes in art. Rush, who made a speech in his role as spokesman for the society, has an 'incredible appreciation of the female nude'.
Or that's what his managing director, Henry Gewanter, thinks. We would have loved to ask his wife what she thinks of it all, but apparently he's trying to keep the job a secret from her.