CAMPAIGNS: AMEC Awards Platinum Winner - Evaluation is key to launch of Volvo XC90

Client: Volvo PR Team: In-house/Hill & Knowlton. Media evaluation by Millward Brown Precis Campaign: Launch of the XC90 Timescale: January 2002 - summer 2003 Budget: Between £250,000 and £500,000 (£50,000 for media evaluation)

by Joe Lepper

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