Luxury cosmetics brand Molton Brown reviews PR

Molton Brown is thought to be boosting its PR strategy and talking to external agencies.

Luxury British cosmetics and toiletries brand Molton Brown is understood to be reviewing its PR strategy and considering talking to agencies about bolstering its external support.

A PR agency search co-ordinated by marketing director Alison Jordan, who declined to return calls from PRWeek, is thought to have already kicked off.

Molton Brown is currently represented by Pure PR, which declined to comment on its work for Molton Brown, but released a statement on behalf of Jordan denying that a PR pitch was currently taking place.

London-based Pure has represented Molton Brown for four years, and it is not clear whether the ongoing review will affect the agency’s own remit or whether there is an additional contract up for grabs.

Jordan, the company’s first marketing director, joined in June from the marketing department of Warner Bros Consumer Products.

It is understood that PR agencies have been in contact with Jordan about handling PR for the brand in recent days.

Molton Brown plans to have 20 stand-alone stores by next March. It is also reportedly considering further growth in continental Europe.

Other expansion will come from the development of Molton Brown spa centres, such as one it operates for some British Airways passengers at Heathrow Terminal 4.

Molton Brown also has a deal to supply ‘flight packs’ containing special formulations of its products to BA Club Class passengers.

Earlier this year it opened a flagship emporium in Birmingham’s redeveloped Bullring. Its latest UK product launches have included four skin-care products, including Moisture Lock 24-hour Replenisher and Skinboost Nourishing Tonic.

This summer it was reported that Molton Brown had raised almost £30m in a deal with private-equity firm Bridgepoint Capital to branch out into the US, where it is reportedly aiming to open 30 stores within the next four years.

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