Global Round-up

The latest PR news from around the world

HONG KONG: Burson-Marsteller won Asia-Pacific Network of the Year and B-M’s Beijing office won Consultancy of the Year at last week’s PRWeek Awards for the Asia-Pacific region. Other triumphant agencies included Ogilvy PR Worldwide’s Australian public affairs arm, Parkers & Partners, which won gold in both the Campaign of the Year and PA categories.

WASHINGTON: Tucker Eskew, chief strategist for global comms at the White House, has resigned his post, effective from 7 December. Eskew, who cited the birth of his second son as his main reason for stepping down, is to launch his own consultancy in the US capital. He will also work as an adviser on President George Bush’s 2004 re-election bid.

PARIS: The Banque de France, the French central bank, has named François de Coustin as director of communications. Coustin replaces Elisabeth Ardaillon-Poirier, who left to join the European Central Bank in the same role (PRWeek, 7 November). Coustin is a former journalist who worked as associate director of comms at the Banque de France for seven years.

DENVER: Low-fare airline Ted, unveiled by parent United Airlines a fortnight ago, has hired Chicago-based PR21 and Edelman for launch PR. The carrier’s name comes from the last three letters of United.

WASHINGTON: The Pentagon last week took what has been seen as another attempt to distance the media from US casualties from Iraq, with the announcement of new restrictions on funeral coverage at Arlington National Cemetery. Reporters will now be required to stay within a distant, roped-off area. The restrictions can be waived if the family gives permission.

SOFIA: British Airways is undertaking a marcoms campaign in Bulgaria under the strapline ‘London is closer than you think’. A traditional London double-decker bus adorned with BA slogans is touring the streets of the capital, Sofia, every day until the end of this month.

MADISON, WI: The Wisconsin Department of Tourism is preparing a request for proposals for its PR work that it expects to put out at the start of 2004. Although PR spend for next year is yet to be determined, the department spent around £300,000 in the past year. The department works with Milwaukee-based Boelter & Lincoln for both

advertising and PR but is required by state law to re-pitch the contract every five years.

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